You can use a variety of tools for sending messages to a group. We have outlined solutions, rated them for effort required, and have identified key considerations.
Resources
Comparisons
How-Tos
Data Extension is another name for the file that gets loaded to Salesforce Marketing Cloud (SMC) as a result of a Donor Management System (DMS) email request.
Who can I contact with help on DMS Data Extensions?
Contact the person who submitted the request for a DMS Data Extension.
All commercial emails must include an unsubscribe (opt-out) link, a privacy policy link, and other content described below.
This required info is usually included in the footer of the email.
Unsubscribe requests for DMS-sourced Data Extensions are recorded in DMS.
The Donor Management System (DMS) is a collection of custom-designed modules and integrated software services that serves over 1,800 users (staff around the UofM including the five campuses) who work in alumni relatio
Protecting the integrity of private data stored in DMS is everyone's responsibility. Procedures must be followed to protect this data.
To request a Data Extension sourced from the Donor Management System (DMS), submit a Query Request via a web form within DMS.
The Donor Management System (DMS) is the source for accurate and up-to-date information on alumni and donors to the University of Minnesota.
University of Minnesota business analysts and technology staff may use the links on this page to access the PeopleSoft Financials demo, development, and test instances as well as web self-service applications that i
University of Minnesota business analysts and technology staff may use the links on this page to access the PeopleSoft Human Resources demo, development, and test instances as well as web self-service applications t
University of Minnesota business analysts and technology staff may use the links on this page to access the PeopleSoft Enterprise Portal/Interaction Hub demo, development, and test instances.
University of Minnesota business analysts and technology staff who are authorized to access the demo, development, and test instances for several cross-area enterprise applications may use the links
University of Minnesota business analysts and technical staff may use the links on this page to access the PeopleSoft Campus Solutions demo, development, and test instances as well as web self-service applications t
University of Minnesota business analysts and technical staff who are authorized to use the UM Analytics releases, access them by selecting one of the sign-in links
Many users inquire about the differences between Google Groups and Listservs. Although Listserv was scheduled to be retired, this has been delayed indefinitely due to some of the unique benefits it provides.
Google Groups is a tool for a team of users to quickly collaborate with one another.
Google Groups, a tool for a team of users to quickly collaborate with one another either via email, or any of Google's various applications, is available with Google Apps for the University of Minnesota.
Find and Join a Group
Please note that this method should not be used to create a Google Group for the University.
Google recently announced updates to Google Groups management settings that take effect in early June 2019.
Usually our work in Salesforce Marketing Cloud (SMC) will be in Email Studio.
The federal CAN-SPAM Act outlines ru
For technical assistance and questions with Salesforce Marketing Cloud, email the Marketing Cloud Admins at [email protected].
When importing contacts into a data extension or list, you will be required to specify a unique subscriber key to identify the recipient within Salesforce Marketing Cloud.
Each University of Minnesota business unit that uses Salesforce Marketing Cloud has designated a key person.
If you already use Salesforce Marketing Cloud and you want access to another
Tracked links in your Salesforce Marketing Cloud (SMC) emails go to SMC, and are redirected to your intended URL. These SMC links will eventually expire, after which they will redirect to a specified Redirect URL.
Go to http://z.umn.edu/SMClogin.
Log in with your Internet ID and
If you see the following error when trying to login into Salesforce Marketing Cloud,
To help you conform with legal and policy requirements and save you time, University Relations has created footers and shared them with you in Salesforce Marketing Cloud.
In This Page
Text Wrapping around an image in a Free Form block
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IT Community Group
The University of Minnesota's informal mass email community of practice shares best practices on email tools, training, and processes in order to help mass email professionals efficiently engage with their c
The MC Users group is a systemwide resource for anyone using Salesforce Marketing Cloud at the University of Minnesota.
Resources
This article covers the 5 mistakes you may be making with content in your email newsletter.
An article and template from Content Marketing Institute to help stay productive, efficient, and consistent with content marketing distribution.
A/B testing is a method of market testing in which you send two versions (Condition A and Condition B) of your communication to two test audiences from your subscriber list.
A guide from the Federal Trade Commission (FTC) concerning the CAN-SPAM Act, which sets the rules for commercial email, establishes requirements for commercial messages, gives recipients the right to have you stop ema
This page describes how the Salesforce Marketing Cloud application processes unsubscribe requests to help you remain compliant with the CAN-SPAM Act.
Content Detective is a tool that helps you identify spam triggers in your email content.
This vendor-supplied help article details the steps required to create a new data extension for storing subscriber data within Salesforce Marketing Cloud.
This vendor-supplied help article explains how to create templates using the either the Template Editor or the Content Builder in Salesforce Marketing Cloud.
This vendor-supplied help article is an overview and landing page for all topics related to data extensions within Salesforce Marketing Cloud.
This document is required for users of the Donor Management System (DMS) database courtesy of the University of Minnesota Foundation (UMF).
This PDF contains the policies surrounding use of the University of Minnesota Foundation's (UMF) Donor Management System.
This page contains pertinent info surrounding privacy and security policy when utilizing data queries within Donor Management System (DMS) fr
Login to the Donor Management System (DMS), available to people who have been granted access.
Oracle's PeopleSoft applications are the basis for a great number of the University's mission critical functions.
A standard data extension is a table within the application database that contains your data.
Learn how to create or join a Google Group, read and create posts, create a forum, and organize events.
This article provides examples for creating an editorial calendar for content marketing.
Instructions
Find the correct form(s) below. Forms can be completed online.
This vendor-supplied help article details the steps required to import new subscriber data into an existing data extension within Salesforce Marketing Cloud.
A full account of all the legal requirements and policy guidelines for mass email sent from users of Salesforce Marketing Cloud at the University of Minnesota. The document is owned by University Relations.
The data extension details section is where you can view statistics about the data extension and change properties of the data extension.To access data extension properties, follow these steps:
This site, maintained by University Relations (URelations), provides downloadable files containing offical University of Minnesota logos, wordmarks ("Driven to Discover"), seals, and other official branding elements s
Maintained by University Relations (URelations), this site contains guidelines for using the official UMN Branded Template in Salesforce Marketing Cloud, as well as the raw HTML code for use in any HTML email authorin
University Relation's web page on University of Minnesota web standards, and usability and accessibility related to the Univesity of Minnesota web templates.
This site, maintained by University Relations (URelations), provides downloadable images for social networking services such as Facebook, Twitter, LinkedIn, and Google+; as well as common icons for RSS feeds and
This document provides conceptual and procedural information about the reporting functionality available in the Salesforce Marketing Cloud. Reports provide you aggregated information about your subscribers, sends
Salesforce Marketing Cloud Classic Content starts its end of support plan in the first half of 2019.
The University of Minnesota Marketing Cloud Users Google Group is a systemwide resource for anyone using Salesforce Marketing Cloud (SMC) at the University of Minnesota.
This screen-capture video walkthrough by Honey VanDerVenter will illustrate how to send a mass email message from Salesforce Marketing Cloud when you need to import subscriber data from a spreadsheet document (E
Login to Salesforce Marketing Cloud (SMC), formerly known as ExactTarget.This is not Salesforce CRM.
This section contains procedural information relating to
This document contains conceptual and procedural information about the portfolio file management feature inside of Salesforce Marketing Cloud.
Publication lists can provide more control over opt-out (unsubscribe) requests in Salesforce Marketing Cloud (SMC).
This screen-capture video walkthrough by Honey VanDerVenter will illustrate how to send a mass email message from Salesforce Marketing Cloud when utilizing Donor Management System (DMS) data extensions from the Univer
This screen-capture video walkthrough by Honey VanDerVenter will illustrate how to send a mass email message from Salesforce Marketing Cloud to a UMN internal LISTSERV mailing list.
This vendor-supplied help article provides information and examples on how tracking happens within Salesforce Marketing Cloud.
Send Preview is a rendering of an email as it will be sent to a recipient. After the initial preview, you can proceed through the rest of the recipients on the list to see the preview for each.
This vendor-supplied help article details using the Guided Send feature to send emails using contact information stored in a Data Extension.
This page presents conceptual and procedural information about sending within the Email application of Salesforce Marketing Cloud.
This page presents conceptual information about the tracking feature within the Salesforce Marketing Cloud application.
This vendor-supplied help article details the various tabs and functionality of the Tracking Workspace.The tracking workspace contains the follow tabs:
The University of Minnesota's official privacy statement. This page is a required link in the footer of any mass email that is sent from the University to an external audience.
Google Support document on the use of Google Groups to make sharing from Google Drive more easily monitored and controlled.
The validate functionality checks your email message for common issues that could prevent your email from being sent. Run validate on your email and make corrections before starting any sending process.
A short article and checklist from Content Marketing Institute that focuses on the importance of having clear, interesting titles on web content.
Resources for IT Staff and Partners
Oracle's PeopleSoft applications are the basis for a great number of the University's mission critical functions. Modules used at the University include:
Self-Help Guides
Obtain secure access to the University's enterprise systems, including PeopleSoft, Data Warehouse, and reporting systems.&n
Salesforce Marketing Cloud (SMC) is the enterprise-supported tool for sending mass email communications to both internal and external audiences at the University. This guide shows how to use the