Compare Options for Sending Email to a Group
You can use a variety of tools for sending messages to a group. We have outlined solutions, rated them for effort required, and have identified key considerations.
Challenge
As a faculty or staff member, how can I send email to my group?
Solutions
You can use a variety of tools for sending messages to a group. We have outlined solutions, rated them for effort required, and identified key considerations.
Google Groups
Google Groups provide a convenient way to create online groups and email distribution lists. Depending on the group settings, you can send a message to all members using a single email address, create a question-and-answer forum or post a message to the group via a web interface.
Recommended Resources
Effort Required
Key Considerations
- Maintains a log of sent messages
- Send and reply to group emails
- Customize your settings
- Google group messages can be received
LISTSERV
Listserv is an older mass email tool that remains useful for both one-time email messages or regular newsletter-type communications. Its biggest advantage is its ability to easily import and synchronize large lists from an external source, such as a database.
Recommended Resources
Effort Required
Key Considerations
- Mass email tool for one-time or regular communications
- Unlimited non-University membership
- Members can subscribe or unsubscribe themselves
- Ability to easily import and synchronize large lists from external sources
Salesforce Marketing Cloud
A mass email marketing application that enables members of the University to plan, personalize, and optimize mass email messages and campaigns.
Effort Required
Key Considerations
- Create custom HTML emails or build messages from templates
- Track and report on email performance such open rates and bounce information
- Dynamic list management
- Schedule email sends