Salesforce Marketing Cloud: Send Mass Email using Content Builder
Salesforce Marketing Cloud (SMC) is the enterprise-supported tool for sending mass email communications to both internal and external audiences at the University.
This guide is for the newer Content Builder interface in Email Studio. If you are using the Classic Content system instead, see Salesforce Marketing Cloud: Send Mass Email using Classic Content.
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Get Access and Support
Join this Google Group for access to good practices and community troubleshooting resources. Requires UMN ID log in.
Learn About Essential Requirements
Headings, hyperlinks, color and contrast are important elements of accessible emails.
This link must be embedded in the footer of every mass electronic mail message you send.
The UMN-branded responsive email template is already available within Salesforce Marketing Cloud
Learn About Email Quality
Create and Send a Mass Email Message
Creating and Editing Your Email
Templates created by University Relations to help you meet branding, legal, and policy requirements.
Be sure that your footer includes required content.
Work with Audience/Recipients
Requirements and info about using email addresses sourced from DMS.
Publication lists enable better control over handling of unsubscribe requests.