To help you conform with legal and policy requirements and save you time, Marketing Communications has created footers and shared them with you in Salesforce Marketing Cloud.
Footers are available for transactional, commercial, and DMS emails. Within your email navigate to Content, then click Folders. Be sure you are in SHARED, and navigate to Shared Content, then 2025 Template and Content, then 2025 Footers.
Use the appropriate footer for your email.
You should not delete any information that is between double percent signs. This AMPscript is used to pass the unsubscribe and business unit validations for Marketing Cloud. The script at the very top and bottom of the footer will not appear in your final email.
For more information on Templates and Content from Marketing Communications, visit Marketing Cloud Branded Template (2025)
When you are using Footer DMS, in the unlikely event that you are sending a transactional email to a DMS Data Extension, remove the Unsubscribe link. When in doubt, leave it in place (almost all DMS email is commercial).
Good Footer Content
Remember to change the placeholder word RECIPIENTS as appropriate for your email.
An explanation of why someone is receiving an email might prevent them from unsubscribing.
The explanation should state why they are receiving this email.
For example:
This email was sent to English department Alumni.
or
This email was sent to Donors and Alumni to the School of Journalism.
