Digital Content: Send Communications for Service or Technology Launches, Changes, and Retirements

This self-help guide provides guidance for creating digital content plans, writing content, and sending and submitting communications for planned launches, changes, and retirements.

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Plan Communications

Get Started

Review the Digital Content Planned Work Process
Follow the Drafting and Editing Process

Create a Plan for a Technology or Service Change

Use the Launch Plan Template
Use the Upgrade, Migration, or Other Change Plan Template
Use the Retirement Plan Template

Determine Audiences, Channels, and Timing

Identify Audiences with a Stakeholder Analysis
Identify Channels
Add Dates to Digital Content Plan
Find or Create a Mailing List
Determine the Signer, Sender, Reply-To Email, and Submitter

Collect Additional Resources

Find or Create Web Pages and Knowledge Base Articles

Draft and Edit Communications

Review Drafting Guidelines

Review Drafting Guidelines

Draft Communication

Draft an Awareness, Action Required, or Microlearning Email
Draft an Announcement for MyU
Draft an Announcement for Brief

Write Effectively

Write Effective Subjects and Preheaders
Write Effectively Self-Help Guide

Edit Communication

Complete the Content Edit
Proofread

Send and Submit Communications

Send an Email Using Salesforce Marketing Cloud

Create an Email in Salesforce
Test an Email in Salesforce
Create a Sender Profile in Salesforce
Send an Email in Salesforce

Submit Communications to MyU and Brief

Submit to MyU
Submit to Brief