Use the stakeholder analysis template to understand who is impacted by your technology or service launch, change, or retirement and how much they are impacted. This information can be used to decide on communication timing, frequency, and channels in your digital content plan.
Access the applicable digital content plan template:
The Digital Content Communicator (DCC) lead should collaborate with the Subject Matter Expert (SME) to fill out the stakeholder analysis and use it to determine the contents of the Audience column in the digital content plan. The audience analysis should occur in the beginning of the plan creation phase.
Using the Stakeholder Analysis Template
- Access the stakeholder analysis tab within your digital content plan.
- Identify your stakeholder groups (audiences) on the right-hand side. These are people impacted by the launch, change, or retirement.
- Audiences can include IT staff, students, University faculty and staff, or all three.
- Copy and paste each audience group into the appropriate section depending on their power/influence and interest.
- Power/Influence: How much impact this group has on the University and/or the particular service or technology.
- Interest: How much the change impacts the audience.
- Communicate more frequently or with more channels for audiences with high power/influence and/or high interest.
Filling Out the Digital Content Plan Using Stakeholder Analysis Information
- Open the appropriate digital content plan.
- If the plan is already open, go to the Template tab.
- If you do not yet have a digital content plan, access the applicable digital content plan template:
- Ensure the audiences identified in the stakeholder analysis are included in the base plan.
- If the audiences are not included, add them by adding a new row or revising existing plan content.
- Audiences with high power/influence or high interest should be communicated with the most, potentially using multiple channels.