Collect, analyze, and report on website traffic data.
Google Analytics allows you to monitor traffic on your webpages. In order to set up tracking web stats with Google Analytics, you must have access to the source code for your website. If you do not have access, we recommend you contact your unit’s web developer or administrator.
- Discover your most popular content to drive what content should continue to be pushed out
- Improve your site by discovering issues to correct (high load times, content with high bounce rates, etc.)
- Report on your website’s visitors and behavior over time