Google Sites: Configure Google Analytics for Your Site

Curious where your site's traffic is coming from or how people navigate around your site? You can add Google Analytics to your site to help monitor its traffic. 

Note: Google Analytics is allowed for use at the University of Minnesota with all Drupal Enterprise or Drupal Lite sites. However, it is not supported by Technology Help.

This article will cover:

Logging into Google Analytics

  1. Go to
  2. Enter your UMN email address and click Next.
  3. Log in with your University internet ID and password.

Creating a Google Analytics account

We recommend you create a new Analytics account for each of your sites. These are really more like profiles, all contained under your main account.

  1. If this is your first time using Google Analytics, click the Sign up button. This will take you to the New Account page. 

    If you already have used Google Analytics to track another site, you will need to create a new account. To create a new account, click on Admin at the bottom of the sidebar. In the Account column, select Create new account from the drop-down menu. 
    Google Analytics Administration page. Closeup of Account section. Create new account is selected.
  2. On the New Account page, enter the Account Name. This is used to identify the analytics account from others you may have. Enter the Website Name, Website URL and select your Reporting Time Zone

     Google Analytics account setup window showing Website Name, Website URL and Reporting Time Zone.

  3. Click on Get Tracking ID. 
  4. When the terms and conditions display, click I Accept.
  5. The next page contains your Tracking ID.

Linking your Google Analytics account to your Google Site

  1. Copy the Tracking ID that was generated when you created your new Google Analytics Account. 
  2. Go to your Google Site you would like to track with this ID.
  3. If you have a Classic Google Site:
    1. Click the More actions button
    2. Select Manage Site from the drop down menu. 
    3. Scroll down to the Statistics section.
    4. Select Use Google Analytics.
    5. Enter your Tracking ID into the box.
       Statistics section of Google Site's Manage This Site page. Use Google Analytics is selected and a Tracking ID is in the text field.
    6. Click the Save button.
    7. No further steps are necessary. 
  4. If you have a New Google Site:
    1. Click on the three stacked dots by the Publish button.
      New Google Site menu is dropped down. Site analytics is selected.
    2. Select Site Analytics.
    3. Enter your Tracking ID into the box.
      Site analytics popup box has the cursor placed in the "tracking ID" field.

Additional information

  • It can take up to 24 hours for Google Analytics to detect your tracking code. Once the code is detected, you will be able to review your web statistics when you log into Google Analytics and click on Reporting.
  • If you are part of the University's healthcare component, you will need to request an exception to use Google Analytics. To learn more, please see Google Applications on the Academic Health Center resource hub.