Kaltura: View Analytics About Media Usage

Use this article to learn how to view Kaltura analytics, either for a single media item, or summarized for all Kaltura media in a particular Canvas course or MediaSpace channel.

In Kaltura, you can upload media such as video and audio files. In Kaltura in Canvas, Kaltura MediaSpace, and throughout this article, video refers to both audio and video files you wish to view analytics for. When you publish media in Kaltura in Canvas or in Kaltura MediaSpace, as an owner or co-editor, you can see: 

  • who has watched your media
  • how long people have watched
  • which of your media items are most popular. 

Reviewing analytics can be a useful way to see whether people are viewing videos you have posted, and/or finding out when they stop watching.

Viewing analytics for media in Kaltura down to the individual user level is only possible when it has been published in one of the following ways:

Viewing Kaltura's Analytics for a Single Media Item

  1. From My Media in Canvas or in MediaSpace, click a media title. The media's detail page appears.
  2. From the Actions dropdown, pick Analytics. The Analytics page appears. A summary appears at the top, with each section broken down into greater detail below the video.Kaltura Media Analytics summary: player impressions, plays, minutes viewed, avg. completion rate,  social highlights (likes, shares)
    • Note: If you cannot find the Analytics menu option, try making your browser window wider and try again.
  3. Continue to Filtering Results.

Viewing Analytics for a Canvas Course or MediaSpace Channel

  1. Access your Canvas course or MediaSpace channel
    • As a teacher in Canvas, go to the Media Gallery. If you don't see the Media Gallery, refer to Add Kaltura Course Tools to Canvas.
      • Note: When you enable the Media Gallery in your Canvas course, your students will be able to see it as well. However, only media you specifically add or approve will be visible in the Media Gallery.
    • As a channel manager, visit your MediaSpace channel.
  2. In the upper right, from the Channel dropdown menu, select Analytics.
    Channel actions dropdown menu expanded; options edit, analytics (highlighted), import.
  3. Continue to Filtering Results.

Filtering Results

After you have followed the Viewing Kaltura's Analytics for a Single Media Item or Viewing Analytics for Canvas course or MediaSpace Channel steps above:

Date Filter

By default, the given date range shows the last 30 days, but does not include today's date. 

  • To change the time period and/or date range, select the Date Range in the upper right.
    Date range selected with menu options. Preset open: Last: 7 days, 30 days (default) 3 months, 12 months, since creation. Current: week, month, quarter, year. Tab for specific date range.
  • To include today's date, select Since Creation or enter a specific date range. 

Filtering

To use other filters, select the Filter menu.

  • In analytics for a single video or media item, you can filter by country. 
  • In analytics for a Canvas course or MediaSpace channel, you can filter by:
    • Media Type: whether the media is video, audio, and/or images
    • Entry Source: whether the media was uploaded from the owner's computer/device, Kaltura Capture, or Kaltura Classroom
    • Viewing Context: means to show data about a video everywhere it may be published, including the course/channel. Select Sub Category to view only media embedded on a page or other resource using the Rich Content Editor in Canvas.
    • Tags: specific tags you may have entered for the media
  • Country/Region/City

Filter expanded, displaying the filter options.

Analytics Features

Canvas Course/MediaSpace Channel Analytics

Reviewing analytics can be a useful way to see whether people are viewing videos you have posted, and/or finding out when they stop watching. You can also view analytics for an entire course in Canvas or on a MediaSpace channel. This section only appears in Canvas course Media Gallery and MediaSpace channel analytics. 

Highlights

For all Kaltura media in the Canvas course or MediaSpace channel you are in, highlights show:

  • total number of player impressions
  • minutes viewed
  • number of plays
  • contributors
  • unique viewers 

The following sections provide additional details and explanation of analytics features.

Category Page Views

This section allows you to compare the number of times people have played a media entry within the Media Gallery in Canvas, versus watching media that was posted to a Canvas page or other resource using the Rich Content Editor's Embed Kaltura Media button.

Top Videos

This shows a ranking of the most popular media from Kaltura in your Canvas course or MediaSpace channel.

Top Viewers

This lists the top viewers based on the number of plays for the given time period.

Insights

The Insights section has a rotating display including:

  • Most Viewed Domain: The top web site from which your Kaltura media has been viewed.
    • Note: The domain 958321-2.kaf.kaltura.com is Kaltura in Canvas.
  • Top Locations: The top nations where your Kaltura media has been viewed.
  • Most Popular Device: The top type of device people have used to view your Kaltura media.

Details About Specific Viewers

For details about specific viewers, select View Engagement Per User below the video.

Video/Category Performance Over Time

Notes:

  • When viewing analytics for a single media item, this section will be called Video performance over time.
  • When viewing analytics for Kaltura in a Canvas course, or for a MediaSpace channel, this section will be called Category Performance Over Time.

When viewing the Category (or Video) Performance Over Time section, by default, you are in the Player Impression tab, displaying a graph of impressions. You can sort by Daily or Monthly performance.

Category performance over time with accompanying graphs for: player impressions, plays, unique viewers, minutes viewed, average drop off rate, average completion rate.

Impressions data tracks how many times your video thumbnails are shown on a page. Think of each impression as your potential audience reach and an opportunity to earn a view. The impression count goes up every time a video thumbnail is shown to someone.

To explore engagement trends over time, use the graph to review key metrics in the additional tabs within Category (or Video) Performance Over Time:

  • Plays: Number of times users click play to watch a video
  • Unique viewers: Number of authenticated viewers; all anonymous viewers count as a single viewer
  • Minutes viewed: Total duration of video watched by viewers
  • Avg. drop off rate: An average measured by viewers reaching playback milestones
    • 25% play-through: The number of plays that reached 25% of the video
    • 50% play-through: The number of plays that reached 50% of the video
    • 75% play-through: The number of plays that reached 75% of the video
    • 100% play-through: The number of plays that reached 100% of the video
  • Avg. Completion Rate: The percentage of completed plays. The number of 100% play-throughs divided by the total number of plays.

Clicking View Details at the bottom of the Performance Over Time section provides additional filtering options. You can sort by Users, Entries, and Dates.

How Player Impressions Lead to Engagement

This area tracks the ways in which viewers interact with your media following an impression - whether they clicked on the media and watched it. You can select playthrough milestones for additional data.

player engagements. number of player impressions, number of plays, impressions that resulted in [percent dropdown] play-through with accompanying inverted funnel of completion percent.

Top Countries

This section tracks countries with the most engagement with your media, as well as impression information. Clicking on a country provides more detailed location information. You can continue clicking on location links for even more specific location details.

Top countries, player impressions and map.

Devices Overview

This section shows which types of devices are used to access your media. Hovering over a percentage tells you how many plays occured on the device. 
Devices overview dashboard. Desktop, tablet, mobile with examples of percentage of use.

Top Domains

The top domains are ordered by sites that had the most number of plays in the selected time frame. For each domain the following metrics are available:

  • Player impressions
  • Player impressions ratio: number of plays divided by number of impressions
  • Plays
  • Plays distribution: number of plays divided by the total number of plays in the selected timeframe
  • Minutes viewed
  • Average drop-off rate: measured by viewer reaching playback quartiles/milestones

Kaltura top domains example. 1. mediaspace.umn.edu, 2. 958321-2.kaf.kaltura.com. Date about player impressions, play impression ratio, plays, plays distribution, minutes viewed, and average completion rate.

At the University of Minnesota, typically you will only see up to two domains: mediaspace.umn.edu (MediaSpace) and 958321-2.kaf.kaltura.com (Kaltura in Canvas). This information is useful if you are sharing a video in Canvas and in MediaSpace at the same time, and want to know which platform is more popular for your purposes.

Clicking on a metric changes sorting options for the top domains (ascending or descending order).