Personas help you get out of your own head when you are writing content and designing your product. Personas are:
A collection of general characteristics (demographic, work, lifestyle, usage, expectations, etc.) used to model specific, realistic individuals who would use your site
Based on your intuition, judgment, and the information you have right now
A good way to bring users into your team’s discussion when it’s not possible or convenient to include living, breathing humans
Frequently checked against your research with real users
