Persona Development

Personas help you get out of your own head when you are writing content and designing your product. Personas are:

  • A collection of general characteristics (demographic, work, lifestyle, usage, expectations, etc.) used to model specific, realistic individuals who would use your site
  • Based on your intuition, judgment, and the information you have right now
  • A good way to bring users into your team’s discussion when it’s not possible or convenient to include living, breathing humans
  • Frequently checked against your research with real users

If you are interested in creating personas, please fill out the Usability Services Request Form.

Additional Resources