Focus Groups
Focus groups help you generate ideas by listening to your current and prospective users discuss their experiences and expectations with one another. Focus groups can provide:
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Explanations about user values and preferences that can clarify the analytics/surveys you have already
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Feedback about problems or issues with an existing design or feature
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Feedback about interaction with a service
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Reaction to an idea for a feature, application or service
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Reaction to the look of a design
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Generation and brainstorming of ideas for new functions or improvements
If you are interested in planning one or several focus groups, please fill out the Usability Services Request Form.
