Email Security: Verifying with Mailchimp for DMARC

Follow these instructions to make your use of Mailchimp compliant with University of Minnesota email security settings.

Setup Verification

Verification involves setting up "umn.edu" as a "from" domain in your emails.

  1. Login to Mailchimp.
  2. In the upper right-hand corner, select the drop-down arrow next to the account name and select Profile.
  3. Click the drop-down arrow next to Settings, and select Domains.

    Account Settings Menu selected, then Domains selected.

  4. Click the Verify a Domain button. The Verify Domain pop-up window will open.
  5. Enter the email address to verify (the email address from which your mailings will originate).

    Mailchimp Verify Domain pop-up window

  6. Click to Send Verification Email.
  7. Open a separate browser window.
  8. Go to the email account and open the verification email.
  9. Do one of the following in the verification email:
    • Select the Verify Domain Access button, or
    • Copy the verification code, paste it in the field provided in Mailchimp, and select Verify.

Your domain access is now verified. You can now use Mailchimp to send mass email from the verified umn.edu email address.
Verified domain screenshot says "umn.edu; to help improve your email delivery rates, [link]authenticate your domain." An alert says "verified".

Setup Authentication to comply with DMARC

Authentication involves customizing your account so that campaigns appear to come from umn.eduIf your sender address ends in "@umn.edu," follow the instructions below. If you're sending from a subdomain (ie: "@cla.umn.edu"), you'll need to contact Technology Help so we can add an entry to our DNS records for that subdomain.

You can setup authentication from the same screen where you setup verification.

  1. Select Authenticate to the right of the alert that says "verified". A popup screen opens.
  2. Select Authenticate Domain.
    Mailchimp Domain Authentication screen

Your email address is now authenticated. You can now use Mailchimp to send mass email from the Authenticated umn.edu email address.

Confirmation that the umn.edu email address is authenticated. An alert saying "authenticated" appears next to the domain name umn.edu.