UMN Search: Difference Between the U's Search and Google Search
The University uses what’s known as an enterprise search solution.
What’s Enterprise Search?
With enterprise search, the University is making it possible for you to get the information you want from anywhere within the umn.edu domain. It means you won’t see search results for a .com or a .org or any other domain (with very few exceptions, like gophersports.com). It means you won’t see advertising. It means you’ll be able to design your search results pages to look like they come from the U.
All major websites use enterprise search to help their web visitors find specific information or products on their sites and to remove competing or inappropriate content from their search results. Using enterprise search is in the best interest of the organization and usually the most helpful for people exploring it.
How Enterprise Search and Google Search Results Differ
Search results are often based on how many other sites are linking to a page and how popular the linking pages are.
Google and other search engines are receiving this kind of trending information from the entire internet, while the University search is only receiving information from within the University. This means that if a page on the umn.edu site is trending around the internet, it may come up higher in Google search results than it would in the U’s search results.
The University search is not able to take a page’s external popularity into account, since it does not have access to that information. It is only able to see what pages are trending from within the University domain. Therefore, it’s unlikely that Enterprise and Google Search results will be the same.
The quality of the University’s enterprise search results depends on following best practices in website management and maintenance and using search engine optimization (SEO) techniques.