Content Strategy Website 1 [1]
Plan Your Content
KNOW YOUR GOALS
Establish Objectives
Identify Stakeholders (Lynda Video 2:01)
Setting Successful Website Goals and Objective
Define Business Requirements
Is Your Website Needed?
BBC article
KNOW YOUR AUDIENCE
Identify Audience Members
Determine Audience, Outcomes, and User Needs
Define an Audience (Lynda Video 1:53)
Develop Fact-based Personas (Lynda Video 3:40)
Conduct User Research
A Five-Step Process for Conducting User Research
Complete Beginner's Guide to Design Research
User Research Basics
Conducting a Focus Group
Define Audience Requirements
Illustrating the Long Tail
Web Analytics for Content Planning
IDENTIFY CONTENT NEEDS
Inventory and Audit Your Content
How to conduct a content audit
A Complete Content Audit and Spreadsheet Template
6 Steps to a Comprehensive Ongoing Content Strategy Audit
Automated Link-Checking Tool
(w3c.org)