In the IT@UMN site, the Service Offering News content type should be used for creating news announcements. The content type has a field that can be used to associate the article with one or more Service Offerings. The article will appear in the Features & Announcements box on the associated Service Offering page.
Image Left: entering the service offering categories when editing the Service Offering News article
Image Right: How the article appears in the Service Offering Features & Announcements widget