IT@UMN: Generate Social Media Traffic Reports
Google Analytics captures social media traffic to the IT@UMN site. This article is written for the Office of Information Technology communications team and web content coordinators. Please contact email@example.com if you have questions.
- Sign in to http://analytics.google.com.
- In the left column, select IT@UMN Site.
- Select IT@UMN (UA-48817527-1).
- Select Unfiltered Data.
- Select Acquisition.
- Select the Social sub-category.
- View on of the reports described below.
The Overview report provides an overview of social activity towards the site. To view a different date range, use the calendar picker in the top right.
Clicking on a social network name will drill into the Network Referrals report.
Network Referrals Report
The Network Referrals report will display activity about one of the social networks (Facebook, Twitter, Google+, etc.). Use the drop-down selector at the top to change social networks.
Click the Shared URL in the table to drill into the details for that URL.
Landing Pages Report
The Landing Pages report will show where people are entering the site from social networks; that is, what URLs are people sharing, and how much traffic is generated as a result.
The default view is to cumulatively show statistics for all social networks. To view landing pages for a specific network, add a Secondary Dimension.
- Select the Secondary Dimension button above the table.
- Select the Social category.
- Choose your dimension.
We do not have conversions implemented.
Some websites/webpages enable users to share content with buttons such as “Share with Twitter” or “Share on Facebook.” We have not yet configured the site to generate this report.
Social Users Flow
This report shows where users go after entering our site from a social network.
For the date range shown in the screenshot above, 104 people came from Facebook.
Place your mouse on the blue-grey bars to see the values:
- 18 Facebook users went to the homepage.
- 58 total “social users” went to the homepage.
The red bars on the right indicate "Next pages” or where users exited the site.