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How to Loosen the Collar of Your Web Copy

Friday, August 6, 2010 by Gabriel

Social media has made the web more of a conversation (it was already pretty chatty). Companies who want to maintain a one-sided, sales pitch relationship with their customers come off as stiffs. For many businesses with web sites, adopting a tone of voice online that is a little less formal, a little more smart casual, will help their users to connect with them. Here are 9 practical tips to soften up your style: