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Getting Started with Data Extensions

A standard data extension is a table within the application database that contains your data. Usually, the data you keep in a data extension relates to a subscriber but does not fit in the subscriber profile and preference attributes for one of a few reasons.

Use a data extension to contain your data that relates to subscribers but that doesn't fit into the subscriber attributes. With data extensions, you can:

  • Import information from other systems into the Email application.
  • Send a message to subscribers in a data extension.
  • Exclude subscribers in a data extension from a message send.
  • Include customer-specific information from a data extension in a message.
  • Collect the subscriber information of people who trigger a triggered send.
  • Create dynamic content in an email content area.