Event

Title

QUITPLAN Services: Using Formative Research to Create a Better Experience

Workshops, panels, and discussions around the theme of "UX Design for Good or Evil"

instructors and students in a toy design class
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Session Presenters

Mike
Sheldon

Senior Communications Manager

M.P.H.
Paula
Keller

Director of Cessation Programs

Session Description

This presentation will examine how we used formative research with Minnesota's tobacco users to help re-design our tobacco cessation program, QUITPLAN Services. Our focus groups, online feedback, literature review and test projects helped us create a service delivery model that was a vast improvement over our previous model. The audience will take away how this research was used to appeal to all of Minnesota's tobacco users in both the service delivery and marketing of our new QUITPLAN Services.

Session Video

"QUITPLAN Services: Using Formative Research...." by Mike Sheldon and Paula Keller

When

November 8, 2018 - 10:00am to 10:50am