Event

Title

Don’t Be Creepy - How Organizations are Leveraging Data to Provide Personalized Experiences in Meaningful Ways Versus Creepy Ways

Workshops, panels, and discussions around the theme of "UX Design for Good or Evil"

instructors and students in a toy design class
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Experience Level

Presenters

Patricia
Kendall

Director, Testing and Optimization

Description

How organizations are leveraging testing to provide personalized experiences in meaningful ways versus creepy ways. Blind case studies will be reviewed.

Session Video

"Don’t Be Creepy - How Organizations are Leveraging Data...." by Patricia Kendall