Resources for IT Partners

Constituent Relationship Management

University of Minnesota, Twin Cities Office of Admissions
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Colleges and universities are embracing constituent relationship management (CRM) in their drive to recruit, retain and engage prospective/current students and alumni. A well-designed, CRM-based process enables the institution to build a deeper knowledge of its target constituents by tracking personal interactions, experiences, and communications using CRM software. The end result is a stronger knowledge of these audiences and better, more personalized service.

The University of Minnesota uses Salesforce as its enterprise CRM platform. The CRM steering committee ensures governance of its policies, data and functionality.

Services & Technologies

Enterprise CRM

Track, manage, and report on the various types of interactions and experiences students have with your University office.

Mass Email

Send the same email message to a large number of people at the same time, alone or as part of an automated marketing campaign.

Recruitment CRM

Track, manage, and report on interactions University offices have with prospective students.

About the Service

Renee Fawcett

Service Owner

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