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Constituent Relationship Management

Colleges and universities are embracing constituent relationship management (CRM) in their drive to recruit, retain and engage prospective/current students and alumni. A well-designed, CRM-based process enables the institution to build a deeper knowledge of its target constituents by tracking personal interactions, experiences, and communications using CRM software. The end result is a stronger knowledge of these audiences and better, more personalized service.

The University of Minnesota uses Salesforce as its enterprise CRM platform. The CRM steering committee ensures governance of its policies, data and functionality.

Service Offerings

Student Services CRM

Enterprise CRM provides offices working with students the ability to track, manage, and report on the various types of student interactions and experiences at the University.

a cloud of email icons

Mass email services enable members of the community to send the same email message to a large number of people at the same time.

Recruitment CRM

The Recruitment CRM facilitates managing and driving the undergraduate student recruitment process.