You are here

Title

Constituent Relationship Management

Colleges and universities are embracing constituent relationship management (CRM) in their drive to recruit, retain and engage prospective/current students and alumni. A well-designed, CRM-based process enables the institution to build a deeper knowledge of its target constituents by tracking personal interactions, experiences, and communications using CRM software. The end result is a stronger knowledge of these audiences and better, more personalized service.

The University of Minnesota uses Salesforce as its enterprise CRM platform. The CRM steering committee ensures governance of its policies, data and functionality.

Service Offerings

Core CRM

Core CRM enables units to manage people, organizations, and interactions utilizing standard Salesforce.com functionality.

Recruitment CRM

The Recruitment CRM facilitates managing and driving the undergraduate student recruitment process.

Student Services CRM

Student Services CRM provides offices working with students the ability to track, manage, and report on the various types of student interactions and experiences at the University.