Constituent Relationship Management
Colleges and universities are embracing constituent relationship management (CRM) in their drive to recruit, retain and engage prospective/current students and alumni. A well-designed, CRM-based process enables the institution to build a deeper knowledge of its target constituents by tracking personal interactions, experiences, and communications using CRM software. The end result is a stronger knowledge of these audiences and better, more personalized service.
The University of Minnesota uses Salesforce as its enterprise CRM platform. The CRM steering committee ensures governance of its policies, data and functionality.